The National Restaurant Association launched #RestaurantsDecide, a social media campaign showcasing the role restaurants play as cornerstones of their communities, especially during presidential elections.
The initiative launched Feb. 9, the day of the New Hampshire primary. It will bring candidates, voters and employees, restaurant managers and restaurant owners together on the campaign trail. The goal is for the candidates to engage with local constituents at restaurants – the original social network.
“America’s restaurants bring voters and their civic leaders to the table,” said Cicely Simpson, NRA’s executive vice president for government affairs and policy. “We know that every day, candidates come to restaurants to meet with the owners, managers, employees and patrons – a cross-section of every voting block and constituency group. #RestaurantsDecide will capitalize on these moments to promote the economic success stories of restaurants in every district and state across the country.”
Using Twitter and Facebook, #RestaurantsDecide will encourage restaurants, employees and patrons across America to join the NRA in tracking the presidential candidates as they visit eateries across the country. In addition to highlighting campaign stops, the Association will provide campaign teams and journalists covering the election with information on the economic contributions of the restaurant industry in each community, and share the stories from restaurant owners, operators and employees.
The launch comes in the wake of the Iowa caucus, where every presidential candidate stopped at local restaurants. In New Hampshire, multiple candidates, including Jeb Bush, John Kasich and Marco Rubio, have already chosen restaurants as their forum to engage with voters.
As the second-largest private-sector employer in the United States, restaurants provide jobs for a significant percentage of Americans. This includes 145,400 Iowans, 65,300 New Hampshirites and 213,100 South Carolinians. That’s 9, 10 and 11 percent of employment in each of those states, respectively. Restaurants also are critical job-creators: Nearly one in three Americans held their first job in a restaurant, and half of all Americans have worked in the industry at some point during their lives.
Get involved today and help #RestaurantsDecide
(Source: National Restaurant Association)